A business mission of the company TOKAS OLYMPFRUITS was in New Delhi and Mumbai in early August 2024, conducting numerous business meetings with Indian importers. Interest in Greek kiwis in India remains consistently high for the second consecutive year. Notably, many Indian importers also oversee the markets of Dubai, Malaysia, and Indonesia. The Indian importers highlighted that Greek kiwis are highly valued in India for their high-quality standards. India has embraced Greek kiwis, as their storage and shelf life surpass that of neighboring Iranian kiwis, enabling them to withstand the extreme temperatures in India.
Greek kiwis made a strong entrance into the Indian market in 2023, securing second place in quantity after New Zealand. Greek exports to the country exceeded 20,000 tons in 2023. This success led TOKAS OLYMPFRUITS to establish an export department exclusively for the Indian market. According to statistical data, within the next three years, India is expected to become the third-largest economy in the world. India has approximately 250 million consumers with very high purchasing power and quality demands, making it a target market for TOKAS OLYMPFRUITS. Overall, India imports about 68,000 to 70,000 tons of kiwis annually. Following the introduction of Greek kiwis to Indian consumers, the goal is to maintain and expand the company’s presence in the market. To sustain its exports to India, TOKAS OLYMPFRUITS places significant emphasis on the quality and longevity of its kiwis, which are undeniably superior to Iranian kiwis, a fact well acknowledged by Indian importers.
The business mission of TOKAS OLYMPFRUITS concluded its visit to the Indian market with significant business agreements and many new partners, and the company has scheduled its next meeting with Indian importers for October 8-10, 2024, at the FRUIT ATTRACTION International Fruit Exhibition in Madrid.
